The Importance of Company Culture in Recruitment Marketing: 4 Tips For Success

When it comes to recruitment, there is often a great deal of nuance in successfully marketing your company. Much of recruitment is focused on marketing the job itself.  People often overlook other aspects of the company that can be used as a powerful tool for recruitment marketing.

The starkest example of these different marketable aspects? Company culture. Believe it or not, company culture is a big piece of the puzzle for a variety of reasons.

Prospective employees need to know whether they will enjoy the work they are going to be doing. This is an especially important consideration when hiring a younger workforce. A recent Forbes article reports that on average, “millennials would be willing to give up $7,600 in salary every year to work at a job that provided a better environment for them.”

There are plenty more statistics to support this. The concept of work-life balance is becoming a stronger point of discussion. So how do you make your company culture stand out to prospective employees?

Luckily, there are quite a few ways to accomplish this mission. Here are some tips for success:

#1
Harness the power of social media

The strongest way to show off your culture and connect with candidates on a personal level is to use social media.

You can use it to share your culture by:

• posting photos of the work environment
• highlighting employees and their accomplishments
• post photos of company outings or annual trips
• any other unique aspects of your company culture

Social media is a tool that blends casual and professional in the best way possible.  You can demonstrate to potential employees why they should choose you.

#2
Utilize the careers section of your website

Another focus should be on using the careers section of your website to its fullest extent. This includes posting photos of the work environment as well as helpful information for candidates.

This can include:

• building out FAQs so candidates have easily accessible information
• doing in-depth profiles of employees
• providing further information on the different career paths available throughout the company

These are important aspects of company culture and can provide candidates with a rounded view of what makes your workplace so unique.

#3
Work with current employees to highlight important aspects of the culture

An important aspect of company culture is who potential candidates might be working with.  This can make a huge impact on recruitment.

Work with your current employees to really pinpoint key aspects of your company culture that need to be highlighted. Blend your digital strategy to make your careers section and social media work in tandem in showing off your current talent.

As mentioned earlier, some ways to do this include:

• creating in-depth profiles of candidates who have been at the company and progressed well
• doing short Q&As with departments through social media in order for potential candidates to understand the company much better

#4
Work with specialists in the field who can help you stand out

Creating a holistic recruitment marketing strategy can be difficult, especially when there are so many different aspects to consider. Moreover, sometimes it takes someone looking in from the outside to really help you understand where the gaps are in your current recruitment marketing strategy. They can help you determine how best to mitigate this to attract top-tier clients.

Working with specialists enables you to create a strategy that combines the best of social media and your website to keep potential candidates interested in your company. They can help you identify key parts of your company culture that should be promoted.  They can also give you advice on the best ways to communicate these parts in a relatable, easy way for future candidates.

Next Steps

To learn more about the difference that company culture can make in your recruitment, do not hesitate to contact us today for a quote.

We have extensive experience working with companies to help them develop successful recruitment marketing strategies, and are happy to provide more information to help your business attract and retain great talent.